The rapid rise of electric vehicles is doing more than changing the way people drive — it’s reshaping the idea of energy infrastructure itself. What was once a network of charging points is becoming a software-led energy platform.
The shift reflects a broader rethink of the EV charging business model. Early players focused on deploying hardware as quickly as possible, often subsidised by VC funding. But low uptake rates and high upfront costs have pushed companies to look for more predictable, software-driven revenue streams — from energy optimisation to subscription-based charging. Investors are already leaning into that shift. EV startups in Europe raised €3.6bn across 110 deals in 2025, with €216m across 15 deals so far this year, according to Sifted data.
Geneva-based EV charging developer AMP IT is one of a growing cohort building “charging-as-a-service” businesses that combine infrastructure, software and energy management. Founded in 2021, the company offers a turnkey subscription for commercial and residential use. The company has seen double-to-triple-digit annual revenue growth since its inception, driven by its energy-as-a-service model and currently has a pipeline of more than 15k additional charging points under development. Sifted sat down with AMP IT cofounders Florian Mounayer, Ilya Tyuvildin and Maria Mozgovaya to explore how the company’s model is driving growth and why EV charging is increasingly viewed as a scalable platform opportunity in its own right.
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AMP IT’s core approach involves using a combination of smart-charging infrastructure with intelligent software control to enable ‘charging-as-a-service’.
The physical hardware combines solar PV systems and energy storage with charging infrastructure while the software component optimises energy flows with the use of locally produced renewable energy.
If we have service interruptions or issues from a software perspective, we are able to solve those on the fly because we control the entire development process.
If we have service interruptions or issues from a software perspective, we are able to solve those on the fly because we control the entire development
process.
process.
Mounayer believes this hybrid approach is what sets the company apart from its competitors. “Other companies in the space are either purely infrastructure or purely software,” he says. “Companies just doing infrastructure will deploy a charging station and will take the software or white label solution from an external company. At the beginning, we saw that most of the software companies were targeting public charging. We focus on the private space, multi residential or B2B.” Having a combined hybrid approach allows the company to control the entire value chain, adds Tyuvildin. “That control allows a quality of service for our customers. If we have service interruptions or issues from a software perspective, we are able to solve those on the fly because we control the entire development process.”
Changing market dynamics are pushing capital towards models with clearer unit economics, particularly in private charging, where uptake is easier to predict.
AMP IT’s early funding was primarily driven by “impact driven family office investors,” says Tyuvildin. The company’s most recent funding round was backed by the Swiss Technology Fund, bringing the company’s total funding to €7m since 2021. “What we did see over the last couple of years was an early wave of investment into the EV space around 2021 and 2022,” he says, “which was when we were at a very early stage.
If you don’t have utilisation or if the utilisation rates are extremely low, it’s very hard to show multiples.
If you don’t have utilisation or if the utilisation rates are extremely low, it’s very hard to show
multiples.
multiples.
“Although we were not part of the initial investment wave, the market is now increasingly rewarding scalable, performance-driven models. We expect our next funding round to
(来源:Sifted,2026-05-07)

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